Two “Best of the Best” for LG


LG Electronics won 20 Red Dot Awards, including two Best of the Best awards. These two important recognitions were given to Signature Oled TV W and Smart InstaView refrigerator for their innovation in technology and design. The television features a Picture-on-Wall design; the super thin minimal profile of the 65-inch W7 (less than 4 mm thick when mounted on the wall) creates the illusion of the TV levitating in midair, making the viewing experience even more immersive. The InstaView Door-in-Door refrigerator was recognized by Red Dot for successfully combining a beautiful appliance with interactive technology. The appliance features a 29-inch LCD touch display which instantly turns transparent with just two knocks, letting customers peer inside without opening the door. The Smart Tag menu allows users to add stickers and tags on the screen to indicate which foods are stored inside. Smart Tag also offers users the ability to input the expiration date of each item, so the refrigerator can issue reminders when foods are near their expiration dates. “Recognition such as these from an organization as respected as Red Dot is confirmation to us that LG is living up to our expectation as an industry leader in design – said Noh Chang-ho, vice president and head of corporate design at LG Electronics -. We will continue to offer products that push the boundaries of design and technology, redefining consumers’ expectations and doing our best to set a higher standard for aesthetics”.