On May 13th, the AEG Golf Challenge will begin, an annual event at its fifth edition which will bring the AEG innovation on the Italian golf courses. Show-washing demonstrations will be organized, with washing and drying of Callaway technical clothing. The washing machine of the new 9000 series with water softener and the dryer of the 8000 series with AbsoluteCare technology will be protagonist of the show-washing. Both appliances are designed to take care of all types of clothing, from silk to sportswear. In addition, the Outdoor program of the AEG dryers, dosing the right amount of heat, is able to restore the water-repellent membrane of the technical clothing. During the six stages of the AEG Golf Challenge, scheduled between May and July, the cooking shows will take place with the Electrolux Academy’s chefs, who will cook with the new Mastery Range appliances. “The AEG Golf Challenge is a unique event – said Manuela Soffientini, Managing Director of Electrolux Italy – not only in sports, but especially at the experiential level. A wonderful opportunity to ‘touch’ the AEG excellence and the values ​​of our brand: reliability, technical perfection and cutting-edge design”.
