Samsung, sponsor of the Milan Food Week


This year Samsung is official sponsor of the Milan Food Week (2-8 May): the company takes part in the event showing how technology is today an element of interaction and sharing in the kitchen, bringing its appliances in four thematic kitchens located in the city: Stage Kitchen, Lifestyle Kitchen, Fashion Kitchen and Young Kitchen. In this edition, food is proposed as the fil rouge of a collective story that, through the city, will speak different languages such as cinema, music, photography, fashion and technology. Samsung, which over the years has pursued an evolution of the traditional concept of kitchen – from environment dedicated to the food preparation and cooking to a place full of human and technological connection -, accompanies this story with its range of connected appliances, including the Dual Cook Flex oven, the Family Hub and F1rst refrigerators and the Virtual Flame induction hob. “We are proud to be sponsor of an event that highlights the history and future of food and cuisine, important issues for us and object of continuous study and innovation – said Daniele Grassi, Vice President of Samsung Electronics Italy -. Samsung, at the Milan Food Week, shows its own technology with innovative products that revolutionize the way of experiencing the kitchen, transforming it into a dynamic space in which it’s possible to work, socialize and entertain”.