At the core of Samsung’s human-centered vision is personalized care, enhancing the health and well-being of consumers by satisfying their individual needs. At CES 2020, Samsung Consumer Electronics President and CEO H.S. Kim unveiled company’s vision of robots as “life companions”, and introduced Ballie, a small, rolling robot that “understands you, supports you, and reacts to your needs” to be actively helpful around the house. Its On-Device AI capabilities enable it to be a fitness assistant and a mobile interface that seeks solutions for people’s changing needs. It does all this while maintaining stringent data protection and privacy standards. “We believe AI is the future of personalized care – stated Sebastian Seung, Executive Vice President and Chief Research Scientist at Samsung Electronics -. We see on-device AI as central to truly personalized experiences. On-device AI puts you in control of your information and protects your privacy, while still delivering the power of personalization”.