Folletto wins the “Excellent Company 2020” award

Fabio Leoni (on the left), commercial director of Folletto, and Mauro Franceschini, president of Fortia.

The Folletto division of Vorwerk Italia won the “Excellent Company 2020” award during the eighth edition of the Sales Excellence Awards of Fortia (a company operating in the training, motivation and support to the sales force). For the company, which markets the Folletto cleaning system, it is a recognition that certifies the value of the sales force made up of over 4,000 agents operating on the Italian territory. A Professional Committee made up of managers and experts in sales, marketing and human resources (including Miele, Parmalat, Syngenta, Alcoa Wheels, Tollegno 1900, Selle Italia, Talent Garden, Laminazione Sottile Group, Genesis Mobile, Enel X) evaluated Folletto’s organization and strategies in managing the sales force according to multinational standards. “In this scenario, Folletto stands out for its door-to-door selling method, which has been our strength for over 80 years – commented Fabio Leoni, commercial director of Folletto -. It is an approach that evolves together with the market changes, but always maintaining the uniqueness that distinguishes us, the human touch that allows us to build lasting and valuable relationships with customers”. Over the years, the company has constantly updated this model, which now also includes the new digital transformation tools, with the aim of training sales professionals able to offer customers a unique and personalized shopping experience. “The work of the second half of 2020 about the recruitment will focus precisely on this – added Leoni -. The new entrants will experience a path of training renewed in the ways and contents, aimed at developing not only the know-how, but also the soft skills that the job market increasingly requires and which will allow them to become entrepreneurs of themselves”.


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