LG collaborates with Molteni&C


LG Electronics and premium Italian designer furniture and lifestyle brand Molteni&C have agreed to pursue a variety of joint projects including exhibitions and events on behalf of the LG Signature brand. “The collaboration – LG explains – will give consumers the opportunity to experience the refinement and convenience of luxury living by showcasing the craftsmanship of Molteni&C and the technological and design leadership of LG Signature. LG’s flagship LG Signature Oled 8K TV on display at the Molteni Museum in Giussano outside of Milan, Italy, is the first collaboration and a testament to the two companies’ shared vision and philosophy. A second LG Signature Oled 8K will be showcased at the new Molteni&C flagship store opening in Paris, France later this year with other LG Signature products to be displayed at Molteni&C stores in Europe and North America”.