Sustainability is increasingly important for consumers and this is demonstrated also by the recent opening of Green Pea in Turin (Italy), the Green Retail Park dedicated to the theme of “respect”. The name Green Pea is a tribute to a tiny symbol of “respect”, the pea: round like the Earth and green as our Planet should be. Green Pea’s motto, From duty to beauty, comes to life across 5 floors, designed to change the consumers’ relationship with energy, movement, housing, clothing, and leisure. In Green Pea the consumers can find more than 100 partners, including some companies of the household appliances sector such as Argo, Falmec, Franke, Ri-Generation, Whirlpool. Besides, Samsung is a technological partner.