Haier Europe and GfK announced their strategic partnership with “gfknewron”, the AI-powered market intelligence platform launched by GfK. “Haier Europe operates in extremely competitive marketplaces, and the coronavirus pandemic has added another level of complexity, making consumer and market behavior much harder to predict – GfK explains -. Having access to the very latest market data is essential for the company, which has continued to invest throughout the crisis, putting innovation at the center of its business growth strategy. With a clear focus on making appliances more intelligent, the manufacturer uses gfknewron in four key categories (Cooling, Cooking, Washing Machines and Vacuum Cleaners) across four markets (Italy, France, Germany and Russia)”. Gfknewron provides market intelligence that can be used both tactically and strategically. “As an innovator ourselves, we appreciate the foresight and thought that has gone into the development of gfknewron, a tool we believe will revolutionize the delivery of market intelligence – Gianpiero Morbello, Head of Brand&IoT of Haier Europe, says -. It’s essential for us that all our partnerships add value to our end consumers, and this is a prime example such a relationship. Not only does it give us real-time access to the latest data to help us continually improve our performance in-market, but it has become our go-to source to inform our approach to innovation, which is an important market differentiator for us”.