Bertazzoni opens its new commercial branch in Beijing

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Paolo Bertazzoni, CEO of Bertazzoni

Bertazzoni has announced the launch of a new commercial branch for the Chinese market, based in Beijing. Bertazzoni achieves over 90% of its revenue abroad. The direct entry into the Chinese market is part of the strategic and commercial development of the company. The expansion places the brand, which is now present in over 60 countries worldwide, in a context of strong growth and strategic development. Bertazzoni for 2021 projects a growth in turnover of over 30% on the previous year. “We are delighted to be launching Bertazzoni (Beijing) Kitchen Appliances in China – affirms Paolo Bertazzoni, fifth generation and CEO of the company -. The Chinese market is particularly interested in premium brand proposals and in the quality of Made in Italy, making it a natural choice of location for us to expand to and one where the Bertazzoni kitchen suite has real potential”. Under the guidance of the fifth generation of the Bertazzoni family, the company has recently expanded its suite of cooking appliances with the introduction of innovative solutions for high-end refrigeration, including refrigerator columns, freezers and wine cellars. “Over the last three years we have invested heavily in our production plants and in the three years ahead, 2021-23, we plan to invest a further 15 million euros in not only the development of strategic international markets, such as China, but also in product innovation, digitization and the recruitment of new specialized figures. All this being done with the aim of continuing our revenue growth and in preparation for our 140th anniversary in 2022″, says Paolo Bertazzoni.