Haier Europe inaugurated the Milan Experience Design Center, which is located at its headquarters (Brugherio, Italy). It includes 17 people of 6 different nationalities, divided into three specialization disciplines (experience strategy, experience interaction, product experience), and occupies an area of 250 square meters with an innovative concept. The Milan Experience Design Center is part of the Haier Global Design Network. The structure includes the CMF (Color, Material and Finish) Library, which serves as an archive and an area of inspiration and consultation, and the Living Prototype Kitchen, the reproduction of a domestic scenario in which products and models can be conceived, designed and visualized directly in the context for which they are intended.
