Smeg has collaborated with The Coca-Cola Company to celebrate the 50th anniversary of the beverage brand’s iconic Hilltop TV commercial. In honor of the historic relevance of this advertising in the popular culture since its release in 1971, Smeg has designed a one-of-a-kind Unity refrigerator to reflect the same themes of peace, community and harmony. Unity is modeled after the iconic Smeg FAB28 retro-style refrigerator. “Smeg is proud to partner with Coca-Cola to promote an important message in the way we know best: by designing a beautiful product that arouses joy in the kitchen – said Paul McCormack, National Sales & Marketing Director, Smeg USA -. Both brands have put their hearts and souls into this incredibly well-designed collaboration in limited edition and we’re thrilled to share now the news with our community and customers”.
