Haier started production in its brand-new cooling plant in Romania


Haier announces that the company’s first cooling factory in the European Union, Haier Tech Romania, started its production. The facility manufactures refrigerators, both built-in and freestanding, for the 3 brands of Haier Europe. Haier Tech is located in the Allianso Industrial Park at Aricestii Rahtivani, near Ploiești and started earlier this year the production of best-in-class refrigerators with focus on connectivity, preservation and reduced energy consumption. With an investment exceeding more than 70 million euros, the plant features latest IoT, Industry 4.0 innovations and covers an area of 63,000 sqm. It is equipped with two production lines and employs more than 800 employees who are supported by robots and cutting-edge machinery. The factory will have a production capacity of over 1 million refrigerators per year to serve both domestic and international markets, thus representing the biggest cooling export hub for Haier in Europe. “I’m extremely excited and proud to announce that, despite all the challenges and headwinds, our teams managed to deliver on time and achieve this milestone for Haier in Europe – says Yannick Fierling, Chief Executive Office, Haier Europe –. Romania and the modern industrial park in Ploiești is the best choice for Haier thanks to the country’s position, infrastructure capabilities and supply chain advantages. This first cooling production facility in the EU will allow us to shorten our logistics and time to market, in line with our zero distance with consumers core value and vision to be the first consumer choice for smart home solutions”.