LG Electronics plans to create a new approach to engaging audiences to experience LG’s latest technology innovations at CES 2022. “As always, CES represents the global launchpad for dozens of new LG products – the company explains –. At its traditional location (the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center) LG will seamlessly connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality. Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products. Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art including LG’s immersive curved OLED video walls from CES over the years, a show favorite. Wherever they may be, audiences around the world will be able to access the same content and participate digitally in the LG CES experience”.
