Siemens presents its new virtual showroom, designed to allow users to appreciate design, innovation and performance of Siemens household appliances and be inspired by the exclusive showcooking with the chef Andrea Berton, Siemens brand ambassador. Users are immersed in a completely digital space, which looks like a real open space home. The sections, corresponding to the different categories of household appliances, are easy to navigate, thanks to the menus and the interactive points that allow to deepen the characteristics and details of each product with the support of images, videos and technical information. The visitors can choose the path they prefer and see the appliances in action through the chef’s showcooking. Some of the products presented during the latest edition of Eurocucina have already been included in the virtual showroom. Finally, the showroom has a section dedicated to the Intelligent Kitchen, where it is possible to discover all the latest news in terms of innovative and cutting-edge solutions.