The video (commissioned to Raineri Design agency) for the launch of the new Sabaf components for induction cooking was awarded the “Special Star” for the direction in the Audiovisual Technique section, as well as a nomination in the Short List at the XXVII° edition of the Mediastars Awards which every year celebrate the Italian creative realities that have been able to communicate in an innovative way. Primordial fire, nature, technology and history are the ingredients of a video that is characterized by great aesthetic strength: it is inspired by the path of the civilization that is born when the human race learns to use flames to its own advantage: when heat is no longer a case, but a means. “If right, the strategic choices in the communication bring gratifying results and, as in this case, prestigious recognitions – says Nicola Belpietro, Sales and Marketing Director -. The collaboration with the Raineri agency goes back a long way and we weren’t at all surprised by their ability to perfectly grasp our desire to reinvent ourselves and open our eyes to new markets, in the name of innovation, but also honoring the history and tradition of the Sabaf Group. This is a significant milestone and it confirms the validity of our decision to rely on Raineri Design, a leading company in the creative and communication sector, in order to promote what is a real revolution both in production and commercial”.
