LG Electronics announced the launch of its premium smart appliances with HomeChat messaging service in South Korea. HomeChat employs Natural Language Processing (NLP) and LINE, the popular mobile messenger app with over 300 million users, to let homeowners communicate, control, monitor and share content with LG’s latest smart appliances. The company’s premium smart appliance lineup includes a camera-equipped refrigerator, a washing machine that allows users to start and download washing cycles remotely via HomeChat and a Lightwave oven that supports NFC and Wi-Fi for the control from any location. LG HomeChat incorporates the popular LINE application to allow users to receive recommendations and control settings when away from home. Besides, the Quick Button feature enables fast and easy access to each appliance’s most commonly used functions. HomeChat also gives users the choice of three different modes: Vacation, Away and Return-home. “Today’s intelligent home appliances offer a variety of useful functions but many consumers still find setting them up an extremely complicated process”, said Seong-jin Jo, president and CEO of the LG Electronics Home Appliance Company. “Not only does LG HomeChat help simplify and enhance our products, they also deliver a unique user experience, adding even more value to our customers’ lives”. After its successful launch in Korea, LG plans to introduce the HomeChat-compatible smart refrigerator, washing machine and oven in other markets including the United States.