Three new appointments at Candy Group

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From the left: Laura Favretti, Group Brand Identity Director; Semmy Levit, Director Markets Continental Europe; Lorena Landini, Marketing Manager Italy Free-Standing.

Candy Group has recently entrusted to Laura Favretti the role of Group Brand Identity Director, with the aim to value the international brands Candy and Hoover and all local brands of the Group. All the activities of brand strategy, public relations, press office and ATL (Above The Line) and BTL (Below The Line) communications activities refer to Favretti, reporting directly to the CEO Beppe Fumagalli. The manager has a degree in Economics and she was previously head of marketing for Small appliances and marketing director of the business sector Washing.
Semmy Levit, instead, is the new Director Markets Continental Europe. His commitment is to achieve sales targets, to strengthen the presence on the markets and to optimize distribution costs. Levit, which refers directly to Beppe Fumagalli, has large experience in the commercial sector, gained through positions of increasing responsibility in companies such as IBM, Acer and Gewiss.
Lorena Landini, finally, has been appointed Marketing Manager Italy Free-Standing. She will work closely with Filippo Lorenzi, Director of Italian Free-Standing Market, and she will strengthen the positioning of the products of international brands Candy and Hoover and national brands of Candy Group, supporting the commercial structure and contributing to the implementation of the marketing strategies of the company. She has a degree in Philosophy and she gained large experience in marketing at Microsoft.