Multichannel approach and customer experience: a workshop examines challenges and benefits


Logo ASAP SMF lungoAsap SMF (Service Management Forum) is organizing a workshop entitled “Multichannel approach and CRM to support customer experience”: the event will be held in Brescia (Italy) on June 18th. The workshop will focus on the multichannel approach toward the customer for the supply of services connected to durable goods, examining challenges and benefits for the companies that adopt it. Representatives of companies developing multichannel offerings and technology providers will participate as speakers. Among the case studies presented, there will be also Beko.