Whirlpool and IBM work together in order to connect the Whirlpool home appliances with IBM Watson services, including cognitive analytics, to provide more personalized services to consumers. “IBM’s cognitive analytics is a strong fit for Whirlpool Corporation – said Laurent Borne, General Manager, Connected Appliances, Whirlpool Corporation -. Saving energy and water, caring for their families through mobile efficiencies: these are the benefits we’re hoping to bring to consumers. IBM’s expertise in data storage and cloud computing ensures we’ll continue to bring our consumers relevant technologies in the future, as well as deliver new, innovative, and distinctive experiences for the consumer”. The collaboration will also focus on the importance of big data: Whirlpool Corporation is using IBM Cloud Business Solutions to harness real-time data and insights from appliances to drive product optimization. “Working with IBM, Whirlpool Corporation can now further improve performance, optimize supply chain and enhance service delivery – commented Bruce Anderson, General Manager, Global Electronics Industry, IBM -. Cognitive computing systems sense, reason and learn to provide enterprises the ability to access and analyze most data quickly and efficiently to create meaningful insights that benefit business and society alike”.