Collaboration between LG and Studio Fuksas at IFA

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LG and the international architectural firm Studio Fuksas have teamed up to present the Infinity installation in LG’s stand at IFA 2019. Under the philosophy of “Art Inspires Technology, Technology Completes Art,” the collaborative effort will communicate to visitors the symbiotic relationship between art and technology and how the two areas have long been intertwined. “For the IFA exhibition Infinity – the company explains in a official note – Fuksas introduces a kaleidoscope pattern and combines it with the elegant yet simple hexagon – a familiar shape in Fuksas’ works – to express the essential quality and endless possibilities of LG Signature technology and design. The perfect geometry serves as a bridge between the kaleidoscope motif and LG Signature products, further emphasizing the quality and futuristic modernity that the brand embodies”.

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