Hotpoint: TV campaign for the Space 400 refrigerator


The Hotpoint brand is back on TV with an important media campaign on the main Italian television stations that will last until Christmas. The campaign protagonist is the built-in Space 400 refrigerator, featuring a 400 liter capacity in a 75 cm column. “We are proud to launch this important media campaign that stems from the desire to satisfy consumer needs through innovative solutions that offer new features in line with the market trends – said Novella Sardos Albertini, Head of Brands, Communication and Sell out, Whirlpool Italy -. The Space 400 fridge, hero product of the campaign, is in fact a concrete response to the growing needs of the Italian families to store food and drink in large quantities longer and in optimal conditions. A truly unique product for the Italian market”.