The Hotpoint brand is back on TV with an important media campaign on the main Italian television stations that will last until Christmas. The campaign protagonist is the built-in Space 400 refrigerator, featuring a 400 liter capacity in a 75 cm column. “We are proud to launch this important media campaign that stems from the desire to satisfy consumer needs through innovative solutions that offer new features in line with the market trends – said Novella Sardos Albertini, Head of Brands, Communication and Sell out, Whirlpool Italy -. The Space 400 fridge, hero product of the campaign, is in fact a concrete response to the growing needs of the Italian families to store food and drink in large quantities longer and in optimal conditions. A truly unique product for the Italian market”.