Samsung globally launches Bespoke

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Samsung Electronics announced the launch of its new Bespoke refrigerator in select markets around the world. After first launching in China, Bespoke will be introduced in Europe and the CIS region. Customizable according to user preference, Bespoke allows consumers to tailor their own configurations by material, color and module to match various lifestyles and interior design concepts. “Samsung is creating new kitchen innovations with Bespoke by catering to individual preferences across a wide spectrum of consumer lifestyles – said Eugene Chung, Vice President of Digital Appliances, Samsung Electronics -. We are excited to offer consumers around the world the opportunity to satisfy their lifestyle needs through our aspirational Bespoke refrigerator”. The lineup includes three models: a 24” 1-door module; an 18” 1-door module, and a 2-door BMF module. With these three different modular units, users can simply add a new model to their existing combination without the need to discard or replace the current model when adjusting to a lifestyle change or new décor. The product types can be mixed and matched to best reflect the user’s lifestyle, dietary habits, family size and kitchen layout. All models are identical in depth and height to allow a uniform look when installed side-by-side. Aside from its modular design, each Bespoke comes with an innovative door panel that can be personalized with a unique color-material-finish (CMF) based on the user’s design preferences. Besides, Bespoke is equipped with a comprehensive range of features that provide consistent and efficient cooling to keep food fresher for longer.

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