IFA 2023: Miele focuses on climate protection and digital innovation


Innovative products and services for greater sustainability and convenience are Miele‘s top themes at this year’s IFA. The durability and repairability of the appliances, as well as their energy efficiency, combined with the best results and convenience features, are two examples of how Miele supports its customers in making their lives as sustainable as possible. Miele realized a washing machine that undercuts the limit value for energy efficiency class A by 10%. Besides, the dishwashers of the G 7000 series are among the most sustainable on the market. Now these appliances have been given additional programmes for cleaning which is as thorough as it is energy-efficient and gentle. In addition, the dish racks have been further developed so that reusable glass bottles and drinking straws can also be securely attached and thoroughly rinsed. A further contribution to climate protection in the home is made by the Consumption Dashboard in the Miele app, with detailed consumption displays, long-term statistics on usage behaviour, the associated consumption, and practical tips on how to use the appliance as efficiently as possible. The Consumption Dashboard was presented at the last IFA in a first step for dishwashers and meanwhile is also available for monitoring washing machines.
As regards to the smart home, Miele has defined five key factors: first-class and seamless experiences for customers, for example, when shopping in the app, the greatest possible perfection and speed in topics, such as the AI-supported rectification of minor appliance faults by the user, customised and personalised offers, security and transparency in the handling of data and, if possible, a contribution to sustainability. The AI-based assistance system Smart Food ID, for example, recognises dishes via a camera in the oven and shows them on the oven display. All it needs then is the “ok” to confirm and baking, roasting or cooking starts and ends automatically. Currently, Smart Food ID recognises about 30 recipes, and Miele is gradually expanding the range.
As usual, at IFA Miele will be presenting around 300 appliances on 3,000 square metres of stand space. “Further smart features as well as one new product category each for our laundry care and hoovers are still to come – let us surprise you”, commented Bernhard Hörsch, Commercial Director Sales at Miele Vertriebsgesellschaft Deutschland KG.