SharkNinja: 20 new products in 2024


SharkNinja has ambitious plans for 2024: it will be introducing 20 new products in the EMEA region across its four businesses: Shark Clean, Shark Beauty, Ninja Kitchen, and Ninja Outdoor. Besides, the company will make its first entrance into new categories across Europe, launching its new Shark FlexBreeze fan and the Ninja FrostVault Cooler range (in the picture the FB131WH model). SharkNinja will also be innovating in the air purification category, introducing the NeverChange air purifiers with HEPA filtration that does not need to be replaced for up to 5 years. Furthermore, the company will present a new range of double stack air fryers.
Among the new products in the Shark Clean range there are the Shark Matrix robot (a powerful cleaning device that combines suction and sonic mopping), the lightweight Shark StainStriker Pet Stain & Spot Cleaner (that removes stains and odours), the Shark HydroVac (a three-in-one hard floor cleaner that vacuums, mops, and cleans itself) and the Shark Steam & Scrub mop with Steam Blaster Technology. Shark Beauty is also introducing the Shark SmoothStyle to Europe, designed to shape and smooth hair using the heated comb technology.
As regards to Ninja Outdoor, the new products will be the Ninja Woodfire Pro Connect XL electric BBQ grill & smoker, and the Ninja PROCHEF connected thermometer, a smart culinary tool that is set to ease the cooking experience.
The Ninja Kitchen range is also expanding in 2024, with the Ninja CREAMi DELUXE ice cream & frozen drink maker (a new CREAMi model that features four new functions), and the Ninja Ceramic Cookware range. Finally, Ninja Kitchen will also be increasing its blender range this year with the smart Ninja Detect Duo Power Blender Pro, alongside expanding its rapid cooker range with the Ninja Combi Multi-Cooker, Oven & Air Fryer.