Bertazzoni integrates its digital strategy with the new website www.bertazzoni.com. More intuitive navigation and greater accessibility to the contents are the main technical features of the new website, renewed not only in the aesthetics but also in the structure. In the thematic areas it is possible to discover the fundamental themes linked to the company: coordinated design, maximum attention to the product details enhancing the high quality of Made in Italy, colors and special finishes for each product series, combination of engineering and technological innovation. To facilitate the access to the content, the navigation has been optimized for product categories and for aesthetic series (Professional, Modern, Master, Heritage), with a relevant space dedicated to the images that can be easily shared on the social platforms. “For an international company like Bertazzoni, the digital image is an increasingly important business card: it must allow the user to live an immersive and functional experience to discover the brand identity and the products at 360° – Paolo Bertazzoni, CEO of Bertazzoni, explains -. After concentrating ourselves on the launch of the new built-in products, we made our omni-channel digital strategy perfectly coordinated with the brand image by renewing the website. In this way we allow consumers to discover the Bertazzoni world and to search more easily for premium products and high-end design solutions for the kitchen”.