IFA 2020 Special Edition will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in order to guarantee health and safety. With a virtual extension – the “IFA Xtended Space” – the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. “The world economy has been badly hit by the pandemic – commented Matthias Ginthum, Chief Markets Officer at BSH Hausgeräte -. The current developments give hope that our home appliance industry will recover somewhat faster than other industries. It is therefore all the more important now to work together to offer consumers attractive incentives. IFA is and will remain the most important showcase for trends and innovations. As the market leader, we are therefore taking advantage of the alternative concept of IFA 2020 and will present new answers and solutions for every consumer need with our equipment and digital services at the IFA Global Press Conference on September 3. Because more than ever, the home is the center of our lives. Home appliances are an important part of everyday life and directly represent quality of life”.
