With the “Life Unstoppable” virtual experience, Samsung Electronics today announced its latest advancements in home appliances, mobile, wearables, TV and audio. The immersive virtual world brought Samsung’s human-centred innovations to life in a new, gamified experience. The brand showcased its latest products including: the smart projector The Premiere; The Terrace (the brand’s first screen built for outdoor viewing); Odyssey G5 monitor for an immersive gaming experience; brand-new additions to the expanded Galaxy portfolio with Tab A7, Galaxy Fit2, A42 5G and Galaxy Z Fold2; Wireless Charging Trio; RB7300T Classic Refrigerator with SpaceMax technology, the customisable Bespoke refrigerator range, WW9800T Washing Machine and DV8000T Tumble Dryer. “This year has seen us completely re-evaluate our relationship with technology, in a way that no-one could have expected – said Benjamin Braun, Chief Marketing Officer, Samsung Europe -. At Samsung, we not only embrace these changes, but aim to stay one step ahead – already innovating with the future in mind. We are relentless in our mission to create bold, revolutionary technology and what better way to announce our 2020 line-up than with this game-changing virtual experience. Today was just a taste of what is to come from Samsung as we continue to bring you products that fuel a Life Unstoppable”.
As regards to the home appliances, Samsung is expanding its offerings with the Bespoke refrigerator. Launching this October in Europe, the modular refrigerator can be customised in a variety of ways with easy-to-update colours and materials. Samsung is also paying attention to the increased focus on flexibility of consumer’s lifestyle. As communicated by the company, recent trends are showing that consumers are visiting the supermarkets less but buying more when they do: Samsung identified a need for refrigerators that maximise the grocery shop and keep food fresher for longer. The RB7300T Classic Refrigerator offers high storage capacity thanks to Samsung’s SpaceMax technology that allows for up to 385 litres of storage and three different height options. Its energy performance also helps consumers maintain a sustainable lifestyle. Optimised to save – the company explains -, the Digital Inverter Compressor automatically adjusts its speed depending on what’s in the fridge, using up to 50% less power.
As regards to the new WW9800T Washing Machine and DV8000T Tumble Dryer, the AI washing machine comes with an intuitive AI control panel that automatically learns the preferred settings and cycles. Samsung’s EcoBubble technology also maximises the efficiency of detergent by mixing it with air and water to turn it into soft bubbles. Powered by the iconic QuickDrive technology, the new line-up cuts wash times by up to 50% and energy usage by up to 20%. “When the AI Washing Machine is paired with Samsung’s new AI Tumble Dryer, it is an end-to-end personalised laundry experience – the company explains -. They communicate through an Auto Cycle Link to automatically set the right drying course for the load you’ve just washed. The new dryer also has A+++ energy rated Heat Pump technology which is Samsung’s most efficient yet”.
