Candy will present “Snap&Do – Connections that make the difference” at MDW


During the Milano Design Week, Candy proposes the exhibition “Snap&Do – Connections that make the difference”, focused on connectivity that simplifies the consumers’ life. The “Snap&Do experience” is designed by Candy to support the user in a simple, intuitive, engaging and interactive way. Thanks to the image recognition it is in fact easy to wash clothing and dishes (Snap&Wash), dry clothes (Snap&Dry), store food (Snap&Cool), cook (Snap&Cook) and choose the right wine (Snap&Wine). A smartphone with the hOn app installed and a connected Candy appliance are enough to find the right solution (for example through a simple photo of the laundry or a photo of the food): a real virtual assistant able to guide the user in the interaction with the household appliances. “Unconventional, intuitive and experiential are the claims of MDW that come closest to the philosophy with which Candy has always designed products and solutions – says Micaela Marcon, Brand Manager of Candy -. In the brand space open to the public, each visitor will be able to have the Snap&Do experience and get a taste of how today, thanks to connectivity, artificial intelligence and image recognition, the domestic dimension and the way of living can be transformed and reinterpreted, simplifying the everyday life and leaving people more free time “.